1. DELIVER YOUR PROMISE. Reliability is the key to success on the world wide web. No matter how attractive your site might be, if you can't deliver what you promise, you will never succeed. Integrity is as important to have on the internet as it is in the world of business.

2. MAKE YOUR DOWNLOAD QUICK. A fast loading home page is another plus on a website. If the web user has a long wait for your home page to load, they will be gone in a heartbeat. Large photos that take longer than a minute to load will most likely lose that potential customer. There are ways, however, to make your home page fast and visually interesting with the use of color, text and smaller images.

3. POINT, CLICK AND YOU'RE OFF! Quick, easy navigation throughout your website enhances the user's visit, thus inviting them to return. There is nothing more aggravating than finding a dead end page that forces you to use the back arrow when browsing within a website. People in this day and age are looking for the quickest methods in which to view your site.

 

4. MAKE YOURSELF AVAILABLE.
Make certain that your company information is readily available. It is essential to list a physical company location, address, as well as a phone and fax numbers. Some customers prefer to call a company or mail in an order rather than e-mail. In addition, this information provides re-assurance to the consumer that you are a real company and not a con-artist.

5. GETTING TO KNOW YOUR CUSTOMER.
Keene Web Works will design your site to be user interactive. This allows the user to e-mail, fill out a form or request information the moment they have the urge. Interactive mediums are part of the entertainment and fun of browsing the Web. User feedback is a great way to find out what it is that you can do to serve your customers better and keep them coming back! Always be sure to respond to customer e-mails within 48 hrs. or you risk losing them to your competitors.

6. WHAT'S NEW?
A regularly updated website invites visitors to return to see what is new and exciting. This time-intensive task consumes a lot of labor, however, an updated and refreshed site keeps the visitor interested and never bored.

Share your expertise with the world or make your website known as a place to go to get answers and information. (see website management)

7. MARKET YOUR SITE.
Getting your website up and running is the first part of marketing your business. Now you need to complete the process by letting people know where you are. Being sure your website address is available on all print advertising is a very important key. Registering with the major search engines and linking to other successful sites give you more exposure on the web. Keene Web Works can assist you in this process.